Onboarding: capture user intent with a short survey #2

Summary

Right after signup, ask a short intent survey so we know who the user is and what they came to do. Today we only know GitHub identity + Discord “new user” ping. That is not enough to prioritize the roadmap, write use-case landing pages, or tailor onboarding.

This is not a blocker for installing the GitHub App. It is a 20-second, skippable step that captures signal we currently throw away.

Current onboarding (as implemented)

There is no product onboarding flow. Activation is implicit:

1. GitHub OAuth (auth.ts). events.createUser sends a welcome email (lib/email/send-welcome-email.ts) and a Discord notify (lib/notify-new-user-discord.ts).
2. Logged-in / redirects to /dashboard (app/page.tsx).
3. Dashboard empty states (components/home/dashboard-view.tsx):
   • No GitHub App → “Connect your GitHub repositories” / + ADD PROJECT → /api/github/install
   • App installed, no repos → “No repositories yet”
4. Per-repo configure (app/dashboard/[owner]/[repo]/configure/page.tsx): authorized domains → embed snippet → PR email toggle → custom agent instructions.

User in prisma/schema.prisma has identity + billing + githubAppInstalled only. No persona, use-case, or onboarding-complete flag.

The welcome email already assumes “your first project is connected” and jumps to “paste the snippet” — which is often false (they have not installed the App yet). Survey + sequenced onboarding would also let us fix that copy later.

Problem

• We cannot tell agencies vs freelancers vs people putting this on their own SaaS.
• We cannot measure “signed up but never installed the App” vs “installed but never embedded”.
• Use-case landing pages (separate issue) need real intent data, not guesses.
• Custom agent instructions and domain setup are the hard parts; a one-line “what are you using this for?” lets us later show the right example snippet / copy.

Proposed design

When

Show once, after first successful GitHub login, before or as a sheet on the dashboard — not before OAuth (we need a user row). Do not delay GitHub App install; the survey should sit beside the existing “+ ADD PROJECT” empty state, or as a dismissible modal on first dashboard view.

Skip if User.onboardingCompletedAt is set (including skip).

Questions (keep to 3, all optional except we strongly want Q1)

1. I am… (single choice, required-to-continue or skip)

• Freelance developer
• Agency / studio
• In-house (my company’s product)
• Other

2. I want to collect feedback on… (single choice)

• Client websites I maintain
• My own marketing / docs / app
• Internal tools
• Not sure yet

3. How did you hear about us? (optional, short text or a small set: Twitter/X, GitHub, friend, search, other)

No NPS, no company-size, no “how many clients”. Resist the urge. Completion rate dies after 3.

Storage

On User:

role            String?   // freelance | agency | in_house | other
intent          String?   // client_sites | own_product | internal | unsure
referralSource  String?
onboardingCompletedAt DateTime?

Do not invent a separate survey table for v1.

Also send a Discord line (same channel as notifyNewUserDiscord) when they submit, so you see personas in real time without a dashboard. Do not put PII beyond what we already log (email is already there).

Product use of the answers (assumptions)

• Copy / empty states: freelancer → “paste this on the client site”; agency → “one widget per client repo”; in-house → “put it on staging first”.
• Landing pages: if /for/agencies exists later, we can confirm which pages convert to which persona.
• Roadmap: if 70% are agencies, path allowlists + widget theme jump the queue; if in-house SaaS, element picker + iterate-on-PR matter more.
• Not for pricing discrimination. Same Free/Pro for everyone.

Assumptions

• Survey is first-party (our DB), not Typeform/Tally. One less vendor; answers stay next to User.
• We will not auto-provision different product SKUs from the answers.
• Skipping is a first-class outcome (onboardingCompletedAt still set) so we do not nag every dashboard load.
• German/EU users: keep this as product analytics on our Postgres, not a US-only SaaS survey tool, until we have a DPA story. Store enums, not free-text life stories. Q3 free text: cap 200 chars, no emails.

Acceptance criteria

• First dashboard visit for a new user shows the survey (or a compact card); existing users are unaffected (onboardingCompletedAt backfill as now() for current users so they are not ambushed).
• Skip and Submit both persist onboardingCompletedAt and never show again.
• Answers visible on Account (read-only) or an internal admin query — at least queryable in Prisma.
• Discord (or existing new-user hook) includes role + intent when present.
• Does not block GitHub App install or repo configure.
• Welcome email unchanged in this issue (follow-up: make welcome match persona).

Out of scope

• Multi-step product tour / coach marks on configure.
• In-widget “client vs visitor” survey.
• HubSpot/CRM sync.

Implementation notes

• components/home/dashboard-view.tsx + app/dashboard/page.tsx (pass a needsOnboarding flag).
• prisma/schema.prisma User fields + migration.
• Small POST /api/onboarding or a server action; CSRF via session cookie.
• Backfill: UPDATE "User" SET "onboardingCompletedAt" = "createdAt" equivalent so current accounts are grandfathered.

See also

• Use-case landing pages (persona copy should match these enums)
• Quota warning emails (persona can later change tone, not v1)