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Google has announced that it will discontinue free access to its full search index for developers. New Programmable Search Engines can now only search a maximum of 50 domains. The previously available "Search the entire web" option will no longer be available for new engines.
For users of the Custom Search JSON API: Vertex AI Search is a favorable alternative for up to 50 domains. Alternatively, if your use case necessitates full web search, contact us to express your interest in and get more information about our full web search solution. Your transition to an alternative solution needs to be completed by January 1, 2027.
Response from the Programmable Search Engine Team (excerpt):
1. For Unrestricted Web Search: Future Web Search Service
For partners requiring unrestricted "Search the entire web" capabilities, we are developing a new enterprise-grade Web Search Service. As you evaluate your future needs, please be aware of the commercial terms planned for this new service:
Pricing: USD $15 CPM (Cost Per Mille / 1,000 requests).
Minimum Commitment: A minimum monthly fee of USD $30,000 will apply.
We’ll release more information on this service later in 2026. Existing 'Search the entire web' engines remain functional until January 1, 2027.
Needless to say, an ♾️ infinite increase in cost--from $0 to $30,000 per month--is untenable for this project 😢
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TimidRobot commentedon May 6, 2026
Submitted Web Search Products Interest Form
TimidRobot commentedon Nov 2, 2026
Response from the Programmable Search Engine Team (excerpt):
Needless to say, an ♾️ infinite increase in cost--from $0 to $30,000 per month--is untenable for this project 😢
I inquired further, but received no response 😭
wumpus commentedon Nov 3, 2026
Allow me to state the obvious: a while ago their CPM to serve searches was $0.5 and their ad revenue was $5.0, 90% margin.